Week 11A Email Marketing

Email marketing, who does not love it.  I have always wondered how companies were able to keep track and constantly email me marketing material.  Sometimes it surely can be annoying, yet when I have consciously signed up for a company's email marketing plan, I can assure you I look at them before deleting them.

With Christmas quickly approaching, there are a few companies that I want to keep my eye on for sales on particular items.  I am blessed to have many friends and family and unfortunately I have not discovered a way to decrease the amount of Christmas presents to purchase.  Email marketing keeps me in touch with the sales on items I know I need.

Christmas shopping is an easy case for email marketing, everybody is looking for the best deal.  Now for this class, I am posed with the question of how to use email marketing in a positive way in a Private Investigate company.  This is actually harder than one may think.  The company is not going to under sell the competition with a weekend special on surveillance of  a subject.  A Newsletter is a great idea for email marketing.  Although I have not been able to find one investigation firm in the state of California that sends out any kind of newsletter, I am determined to find a way to make a newsletter work for The RCL Group.

My idea is to create a newsletter with focused on attorneys with content from Government Regulations (keeping investigations legal that will not jeopardize a case) and add content about how a private investigation had aided in a successful legal outcome for the prosecution or defense depending on the case.

Many legal firms use paralegals to gather certain information.  In some cases, a paralegal research is all that is needed.  Yet, in most cases, there is nothing better that two feet on the ground find the truth in person.