Advertisement in general annoys me personally when it presents itself on my screen when I am not looking to purchase anything. Having said this, I am having a real hard time getting my head around the thought of what an advertisement would say or look like to not be annoying.
With traditional advertising, whether in a newspaper or magazine, I can pick it up when I want and scan through the ads. I actually like to do this on Sunday mornings while I am drinking my coffee. The ads are there all day on the table until I throw them away. With social media advertising and having an ad pop up on the right side of Facebook or Instagram or twitter if you are not constantly watching you may miss an interesting ad.
I have researched 5 companies similar to The RCL Group. Of the 5 companies only 3 used social media. EMJ Digital uses Twitter, LinkedIn and Pintrest although there were no recent post. Silent Warriors Investigations uses LinkedIn and Twitter and they have no recent post. The third company, Direct Focus Investigations uses Facebook, Twitter and Google + but there has been no activity since 2013.
I definitely believe that a colorful simple banner ad would be useful for The RCL Group. I also believe that some traditional advertising such as postcard of brochure would be good to send out to local law firms.
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