Here we are in week 8 of social media for business. I feel like a fish out of water. I have chosen to help my father's business by introducing The RCL Group to the world of social media. First, the company is a private investigation company. The word private is very important in this discussion.
As the company owner, my father is very concerned about posting pictures. Therefore, visual media is not a good fit for his company. There is no way he would ever post surveillance video on a target his company was hired to follow. I know everyone likes the videos that TMZ and other outfits post, but for The RCL Group clients - they want to be the only ones to view such video without compromising a case.
Up until introducing the company to the idea of social media marketing, every client has been by word of mouth and returning clients. Confidentiality is extremely important to my dad. So help me out. Last week I tried to re-post articles to Facebook that might be of interest to followers. I reached followers but had no reaction. My actual problem is that I am not an investigator nor have I been on a ride along while surveillance is taking place. At this point in my life I am working on the administration side - I have no connection to the actual investigations. I have given my very busy dad the task of finding me information to post and writing his own messages. I get the impression he thinks I am going to be some marketing genius and produce that too. Let's pray he comes through.
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