Social media visually is not being used in the Private investigator Industry. I have checked with 5 agencies: National Business Investigations, Hudson Investigations, Orange Detective Agency, Sunset Blvd Investigations, and Vicenti. Each of these agencies have Facebook, Twitter and Linkedin but none have any visual media. I did have my father ask around to some of the other investigators in the community to inquire about Instagram. They all had the same response of "Why? are your going to take a selfie of yourself undercover?"
I think visual is just not going to be a winner for the The RCL Group. There are a few funny sayings about private investigators, although my father has a great sense of humor I am on the fence about posting it since I have already connected the page to all my mom's contacts. I connected the page to her account. What have I gotten myself into here? I am looking forward to twitter since that will make more sense for this business.
Tuesday, October 31, 2017
Week 8A
Here we are in week 8 of social media for business. I feel like a fish out of water. I have chosen to help my father's business by introducing The RCL Group to the world of social media. First, the company is a private investigation company. The word private is very important in this discussion.
As the company owner, my father is very concerned about posting pictures. Therefore, visual media is not a good fit for his company. There is no way he would ever post surveillance video on a target his company was hired to follow. I know everyone likes the videos that TMZ and other outfits post, but for The RCL Group clients - they want to be the only ones to view such video without compromising a case.
Up until introducing the company to the idea of social media marketing, every client has been by word of mouth and returning clients. Confidentiality is extremely important to my dad. So help me out. Last week I tried to re-post articles to Facebook that might be of interest to followers. I reached followers but had no reaction. My actual problem is that I am not an investigator nor have I been on a ride along while surveillance is taking place. At this point in my life I am working on the administration side - I have no connection to the actual investigations. I have given my very busy dad the task of finding me information to post and writing his own messages. I get the impression he thinks I am going to be some marketing genius and produce that too. Let's pray he comes through.
As the company owner, my father is very concerned about posting pictures. Therefore, visual media is not a good fit for his company. There is no way he would ever post surveillance video on a target his company was hired to follow. I know everyone likes the videos that TMZ and other outfits post, but for The RCL Group clients - they want to be the only ones to view such video without compromising a case.
Up until introducing the company to the idea of social media marketing, every client has been by word of mouth and returning clients. Confidentiality is extremely important to my dad. So help me out. Last week I tried to re-post articles to Facebook that might be of interest to followers. I reached followers but had no reaction. My actual problem is that I am not an investigator nor have I been on a ride along while surveillance is taking place. At this point in my life I am working on the administration side - I have no connection to the actual investigations. I have given my very busy dad the task of finding me information to post and writing his own messages. I get the impression he thinks I am going to be some marketing genius and produce that too. Let's pray he comes through.
Tuesday, October 24, 2017
week 7B
I had so much trouble with this assignment. Trying to find the right type of material to put on the facebook page is challenging for this business. It is clear why so many companies are not doing it.
I tried to schedule more but they instantly got posted. I need to practice more.
Week 7A
This world of social media for business is very interesting and confusing. I have been liking pages of the following business:
California Association of Licensed Investigators
California Association of Independent Oil marketers
Best Best and Krieger
Hieting and Irwin
Thomas Employment Law
Soroptimist International of Riverside
Virginia Blumenthal for RCC Board 2018.
The Facebook pages I chose were organizations my father is associated with or has done business with. I was disappointed to see many organizations did not have Facebook pages. I figured my parents were the only ones not in the game. The Facebook pages we did like were not very active. I am not really sure how liking the pages I did would help to grow the private investigation business my father has. I did not even see any interesting information I would want to share or link. I am going to have to be more creative in this strategy of social media.
California Association of Licensed Investigators
California Association of Independent Oil marketers
Best Best and Krieger
Hieting and Irwin
Thomas Employment Law
Soroptimist International of Riverside
Virginia Blumenthal for RCC Board 2018.
The Facebook pages I chose were organizations my father is associated with or has done business with. I was disappointed to see many organizations did not have Facebook pages. I figured my parents were the only ones not in the game. The Facebook pages we did like were not very active. I am not really sure how liking the pages I did would help to grow the private investigation business my father has. I did not even see any interesting information I would want to share or link. I am going to have to be more creative in this strategy of social media.
Tuesday, October 3, 2017
Week 6 Part 2
Woo Hoo! I created a Facebook business page for my parents business using my mom's Facebook account. We invited her friends to like the page. We were amazed at how fast the likes came in. I shared it on my Facebook page as well. We waited until we reached the 30 likes mark to see what the insights would reveal, specifically the Reach and the Post Engagement.
I had created a post regarding the recent violence in Las Vegas. The Reach is to let us know how many people saw any of our post on the Facebook page. Evidently even with over 30 likes, my reach is not reflecting anything. A message indicating there is not enough data to show. Post Engagements on the other hand lets me know that 9 people reacted to the post or to the logo or the linked website. In addition, 3 people contacted me through the action button. This is completely new to me from a business point of view. My parent are looking forward to seeing if any business will be generated by my new facebook page. Thank you to all who liked my page.
I had created a post regarding the recent violence in Las Vegas. The Reach is to let us know how many people saw any of our post on the Facebook page. Evidently even with over 30 likes, my reach is not reflecting anything. A message indicating there is not enough data to show. Post Engagements on the other hand lets me know that 9 people reacted to the post or to the logo or the linked website. In addition, 3 people contacted me through the action button. This is completely new to me from a business point of view. My parent are looking forward to seeing if any business will be generated by my new facebook page. Thank you to all who liked my page.
Monday, October 2, 2017
Week 5 part 2
I will be working with my dad's company The RCL Group. The company has no social media presence and as I pointed out a week or so ago I would like to help him to get started in the social media world. The website is therclgroup.net.
The RCL Group is a Private Investigative and Security Consulting Firm. The target markets the company will first be concentrating on will be the insurance industry and attorneys. Surveillance is time and time is billable hours. Insurance agencies and Attorneys have proven to be the best repeat business.
Initial information found is that the workers compensation insurance agencies spend more on private investigation work than other types of insurance. I am intrigued and challenged to find out how I can get data on the specific money insurance agencies vs attorneys spend.
The RCL Group is a Private Investigative and Security Consulting Firm. The target markets the company will first be concentrating on will be the insurance industry and attorneys. Surveillance is time and time is billable hours. Insurance agencies and Attorneys have proven to be the best repeat business.
Initial information found is that the workers compensation insurance agencies spend more on private investigation work than other types of insurance. I am intrigued and challenged to find out how I can get data on the specific money insurance agencies vs attorneys spend.
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