Diapers, not a subject that I am wanting to think about anytime soon for myself, yet I find it interesting the choices that are available these days. My mom and dad gave as a gift to my brother and his girlfriend a diaper service. The service dropped off the nice clean smelling diapers and would pick up the dirty ones each week. It was nice for a week or two but they ended up being more costly and more of a pain in the butt than they were worth. I have told my mom I did not want that service when one day I become a mom. Having made the realization that I will need to be disposal diaper kind of mom, these two websites for diapers made me curious.
The look and feel of both websites cater to the market they are targeting. Interestingly, Econobum is a company that targets families wanting to be environmentally friendly and who do not mind cleaning the dirty diapers. Obviously they are charity minded in that they donate diapers to missionaries and to families in Africa. The family picture is right there on the about us page so as a consumer we can put a face to the name. I suppose if I were purchasing something that will be so intimately part of my baby's wardrobe, I like believing the family really put their heart into it. The action buttons are not easily missed.
The Just Cheap Diapers website looks like it is catered to the family, like my brother's, that need cheap diapers for their little pooping machine. The owner Joyce Bangga does not have her picture and quite frankly, she does not need to. No one is going to care who the middle man is in getting a good deal on cheap diapers. The colors are bold and bright and nothing about it screams environmentally friendly. There are however no bold action buttons so the old click on the picture will not tell the price. The consumer would have to go to the contact us button to learn more. Not a user friendly website.
I think when the time comes, I will go to a Walmart website and/or amazon and buy the name brands we are used to.
Friday, September 22, 2017
Monday, September 18, 2017
Week 4 Part 1
The riverside art center in Ohio, https://www.riversideartcenter.org/, is a simple but tough site to navigate through. At first glance it looks like it is a one page website, in which the reader has to scroll to the bottom looking for the information wanted to find it is not there. I personally would have left the site if it were not for the assignment. It took me a while to realize the navigation access was on the right hand side with just 3 lines. I happened to click on it and found the pull down menus.
Second the pull down menu is so light there is not contrast as far as where a potential client or donor would click. The background is overpowering to the pull down.
Third the items that stand out the clearest are the logos at the bottom that I am assuming are the supporters or perhaps the cafe attached to the art center. The Art Center logo is not large and I would never recognize it if I saw it again.
The Gates N Fences website, http://gatesnfences.com/ is the most cluttered website that I have encountered. I suppose if I came across this website while looking for a gate I would be overwhelmed and want to leave the site. The navigation bar is way too big. Perhaps break down 3 or 4 pages groups of information and or products. The contact us and other pages are way down after a bit of a scroll. I thinks links to the picture and specific products would be more manageable.
Head Hunter Hair Styling has a nice website, /www.headhunterhairstyling.com. The site is easy to navigate and the colors are spa like.The images rotating on the screen show specifically the types of services they are selling. I specifically like that they list the stylist with a picture and some information. It is nice to know going into a service location a little about the person who will be treating you for the first time.
Toyota is a large global corporation, www.toyota.com, I would expect them to have an aesthetically appealing website. I personally like the red color that is used. Red is bold and catches my attention. The navigation or action buttons are images and makes finding where to go easy. The current promotional offer is front and center to help make you want to stay on the page a bit longer. The site is not overwhelming and it does not ask for your information to search or build your ideal car, this is always a plus when someone is just looking and does not want to be bothered afterwards.
Second the pull down menu is so light there is not contrast as far as where a potential client or donor would click. The background is overpowering to the pull down.
Third the items that stand out the clearest are the logos at the bottom that I am assuming are the supporters or perhaps the cafe attached to the art center. The Art Center logo is not large and I would never recognize it if I saw it again.
The Gates N Fences website, http://gatesnfences.com/ is the most cluttered website that I have encountered. I suppose if I came across this website while looking for a gate I would be overwhelmed and want to leave the site. The navigation bar is way too big. Perhaps break down 3 or 4 pages groups of information and or products. The contact us and other pages are way down after a bit of a scroll. I thinks links to the picture and specific products would be more manageable.
Head Hunter Hair Styling has a nice website, /www.headhunterhairstyling.com. The site is easy to navigate and the colors are spa like.The images rotating on the screen show specifically the types of services they are selling. I specifically like that they list the stylist with a picture and some information. It is nice to know going into a service location a little about the person who will be treating you for the first time.
Toyota is a large global corporation, www.toyota.com, I would expect them to have an aesthetically appealing website. I personally like the red color that is used. Red is bold and catches my attention. The navigation or action buttons are images and makes finding where to go easy. The current promotional offer is front and center to help make you want to stay on the page a bit longer. The site is not overwhelming and it does not ask for your information to search or build your ideal car, this is always a plus when someone is just looking and does not want to be bothered afterwards.
Week 3 Part B
The RCL Group
https://therclgroup.net/
The RCL Group is a Private Investigative Company and Security Consulting Business owned by my father. They currently do not have any social media presence. The company runs pretty much by word of mouth. I want to help him to move into social media.
Linked Investigations
https://linkedinvestigations.com/
This private investigations company uses blogs but no other social media.
National Business Investigations
https://www.investigations-nbi.com/
Facebook, Twitter, Linkedin and Yelp
The company is very active and the last post was on Facebook Sept 14.
Hudson Investigations
http://hudsoninvestigations.com/
They are currently using Facebook, twitter and an rss feed.
Benchmark Investigations
This private investigation company does not utilize any social media
The large companies are in fact using social media and Facebook appears to be the platform of choice. I did look into more of the private investigators in southern California and realized that not many are using social media. I have spoken to my dad and inquired about how they get clients. He told me again that in his particular business his clients are referrals. Most PI's have some sort of law and/or legal background with a lot of networking capabilities.
NBI is a large company that has been around since 1967 and employs quite a few people. Most private investigation companies are sole proprietors that contract out certain jobs keeping their overhead very low. My dad likes to travel and likes to pick and chose the jobs he takes on, therefore until I start working for him, he does not want to expand too much.
https://therclgroup.net/
The RCL Group is a Private Investigative Company and Security Consulting Business owned by my father. They currently do not have any social media presence. The company runs pretty much by word of mouth. I want to help him to move into social media.
Linked Investigations
https://linkedinvestigations.com/
This private investigations company uses blogs but no other social media.
National Business Investigations
https://www.investigations-nbi.com/
Facebook, Twitter, Linkedin and Yelp
The company is very active and the last post was on Facebook Sept 14.
Hudson Investigations
http://hudsoninvestigations.com/
They are currently using Facebook, twitter and an rss feed.
Benchmark Investigations
This private investigation company does not utilize any social media
The large companies are in fact using social media and Facebook appears to be the platform of choice. I did look into more of the private investigators in southern California and realized that not many are using social media. I have spoken to my dad and inquired about how they get clients. He told me again that in his particular business his clients are referrals. Most PI's have some sort of law and/or legal background with a lot of networking capabilities.
NBI is a large company that has been around since 1967 and employs quite a few people. Most private investigation companies are sole proprietors that contract out certain jobs keeping their overhead very low. My dad likes to travel and likes to pick and chose the jobs he takes on, therefore until I start working for him, he does not want to expand too much.
Week 3 part 1
There is something about the Internet and posting negative
comments that intimidates me a bit. It is kind of like when we were in
high school and any problems or negative comments would remain on our
records forever. I have this vision of ripping a company a new one for
terrible service or faulty product, then one day sitting for a job interview at
another company and my words coming back on me.
I believe social media takes
the squeaky wheel concept to a whole new level. I always look at reviews
of products or companies before I purchase or engage in working with them.
Yelp has come to be a very helpful and powerful tool. I have
personally posted positive comments when I have experienced a good product or
great service.
I have learned of companies
changing policy or products based on feedback and/or reviews on social media.
In the event I was a business owner, I would be monitoring every social
media channel possible to be aware of the conversations. To be honest, I
would probably hire an expert to help in the event of something negative.
I have a tendency to lash out quickly in defense, rather than digest
what is being said first.
Week 2 part 1 Overview of Social Media
With so many social media tools available on the internet today,
it is hard to decipher which one is the best for an individual and/or a
business. In my particular circle of friends, we use SNAP CHAT
to communicate and show our
friends family what we are up to and share moments we feel are memorable.
This particular tool is fast and the pictures and videos we post keep us
laughing all the time. We also use this tool for at quick shout out to
everyone when we are planning an event and want to see if others want to join
us. For those who want to join in or learn more they can send a personal
chat.
For business, I believe
LINKEDIN is the best tool. Although I have not joined or used this
platform, I have looked it over with my mom. She is an owner of an petroleum
distribution company. Each day she gets regular updates on colleagues and
friends throughout the world on what is going on in their business. She
has added competitors to her friend to keep an eye on what new products are
being developed. More importantly, she can keep track of key people in
her industry as they move from one company to another. On this tool, no
one cares that you took a trip to Paris nor does anyone want to see how cute your
dog is.
In my opinion, I believe
FACEBOOK is the best tool to share business and personal interest. Anyone
can connect to a person's page or a business page all in the same program.
Depending on who or what business pages you follow, you can get a lot of
information. FACEBOOK seems to give you the best feedback as far as
people liking and sharing your post.
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